The StoryThinking Method · by STORYFWRD
Discover.
Reframe.
Create.
Three connected moves that turn cultural insight into ideas people care about.
01 · Discover
Discover.
What’s changing?
We start outside your organization.
What’s happening in culture? How are behaviors, expectations and desires changing? What are people watching, buying, sharing, reading and talking about? What emerging signals could have implications for your business?
We look beyond your own industry to discover inspiration and opportunity in unexpected places.
See what others haven’t noticed yet.
02 · Reframe
Reframe.
What if we’ve been asking the wrong question?
Innovation often gets stuck because we keep approaching a challenge from the same perspective.
StoryThinking uses narrative, forced connections, pattern recognition and creative exercises to challenge assumptions and turn familiar problems upside down.
The objective is not simply to find different answers.
It’s to ask more interesting questions.
03 · Create
Create.
What could we actually do?
Insight becomes action.
Using the opportunities we’ve uncovered, we work together to generate, develop and pressure-test new concepts, strategies and solutions.
Products. Experiences. Content. Services. Brand initiatives. Business opportunities. New ways of engaging customers and audiences.
Unlock the creative intelligence already in the room.
The disciplines behind the method
StoryThinking isn’t something we simply teach your team. We apply it together.
Every workshop is built around your company’s real challenges and opportunities. The method gives us the tools. Your business provides the challenge. Together, we develop new possibilities, strategies and solutions.